University of Earth Union of Imaginable Associations Cognitive Fusion Reactor (ITER-8) Union of the Whys
University of Earth

Significance of Domain Name (URL)

of the University of Earth

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The web address of this site (the URL) is designed to challenge easy assumptions about this initiative. Use of the prefix "un-" ( may therefore be variously understood as:

Alternative URLs (;, associated with this site, make the point that in a very important sense it is through the individual's understanding of how he or she is of the Earth, an expression of that insight, and grounds that understanding, that a balanced sustainable use of resources will become evident -- rather than through collective programmes of sustainable development, as is so widely assumed. This is an appropriate understanding of the issue of "hearts and minds", so counterproductively framed as a "battle" of binary logic.